Solution
Research, strategize and design a Mobile App that empowers software companies to find and participate in greenhouse gas reduction projects, ultimately enabling them to earn carbon credits.
This app will:
Provide a searchable database of verified greenhouse gas reduction projects.Offer detailed project information, including real-time data and AI-powered safety forecasts for informed decision-making.Streamline the process of investing in these projects, allowing companies to easily earn carbon credits.
Neutral-k
Simplifying the purchase of carbon credits
A mobile application that simplifies the process for software companies to discover and engage in greenhouse gas reduction projects, enabling them to earn carbon credits.
Neutral-k
Simplifying the purchase of carbon credits
A mobile application that simplifies the process for software companies to discover and engage in greenhouse gas reduction projects, enabling them to earn carbon credits.
Timeline
1 Month
1 Month
Platform
Mobile
Mobile
Roles
User Research, Visual Design,Prototyping
Team
5 UX Reseachers
3 UX Designerrs
5 UX Reseachers
3 UX Designerrs
Timeline
1 Month
Platform
Mobile
Roles
User Research, Visual Design,
Prototyping
Team
5 UX Reseachers
3 UX Designers
Problem
Finding investment projects to earn carbon credits is a challenge for many software companies.
The traditional carbon credit investment model faces inherent challenges that have spurred the demand for innovative user-centric models. Top of these challenges are;
1. Limited platforms listing investment projects that can return carbon credit
2. Limited information on global voluntary projects offering carbon credit rewards.
Context
Context
Restrictions on software companies
Restrictions on software companies
Software companies are restricted by regulatory authorities on the amount of greenhouse gases they can emit. To stay compliant and maintain production levels, these companies need to offset their emissions. They can achieve this by investing in greenhouse gas reduction projects, which earn them carbon credits.
Software companies are restricted by regulatory authorities on the amount of greenhouse gases they can emit. To stay compliant and maintain production levels, these companies need to offset their emissions. They can achieve this by investing in greenhouse gas reduction projects, which earn them carbon credits.
Problem
Finding investment projects to earn carbon credits is a challenge for many software companies.
The traditional carbon credit investment model faces inherent challenges that have spurred the demand for innovative user-centric models. Top of these challenges are;
1. Limited platforms listing investment projects that can return carbon credit
2. Limited information on global voluntary projects offering carbon credit rewards.
Solution
Research, strategize and design a Mobile App that empowers software companies to find and participate in greenhouse gas reduction projects, ultimately enabling them to earn carbon credits.
This app will:
Provide a searchable database of verified greenhouse gas reduction projects.Offer detailed project information, including real-time data and AI-powered safety forecasts for informed decision-making.Streamline the process of investing in these projects, allowing companies to easily earn carbon credits.
Goals
Goals
The app will be a comprehensive platform listing verified greenhouse gas reduction projects that generate carbon credits.
The app will provide detailed project information. Free users will have access to this baseline information. For premium users, our AI service will offer exclusive in-depth analysis and safety forecasts.
Encourage companies to adopt sustainable practices and contribute to environmental conservation.
Constraint
Constraint
Knowledge gap
Knowledge gap
While we all possessed strong design and research skills, the design process for Neutral-K faced an initial hurdle due to the team's limited understanding of the complexities surrounding carbon credits and greenhouse gas reduction projects. This gap in understanding presented a challenge in accurately representing project details, functionalities related to carbon credit investment, and ensuring user experience effectively addressed pain points in this specific domain.
To bridge this knowledge gap, we conducted comprehensive research, including studying industry reports, academic papers, and case studies on carbon credits and greenhouse gas reduction projects. This research enriched our knowledge base and informed our design decisions.
While we all possessed strong design and research skills, the design process for Neutral-K faced an initial hurdle due to the team's limited understanding of the complexities surrounding carbon credits and greenhouse gas reduction projects. This gap in understanding presented a challenge in accurately representing project details, functionalities related to carbon credit investment, and ensuring user experience effectively addressed pain points in this specific domain.
To bridge this knowledge gap, we conducted comprehensive research, including studying industry reports, academic papers, and case studies on carbon credits and greenhouse gas reduction projects. This research enriched our knowledge base and informed our design decisions.
Design Process
Design Process
Our Approach
Our Approach
Empathize
We lacked understanding in companies wants, needs and expectations.
To ensure our app addresses the real needs of software companies, we embarked on a comprehensive user research phase. Our goal was to gain a deep understanding of:
Pain Points and Frustrations: We wanted to identify the specific challenges software companies face when finding and investing in carbon credit projects.
Wants and Needs: We aimed to uncover what features and functionalities would be most valuable to them in this process.
Current Practices: We explored the existing platforms they use and how they interact with them to find carbon offsetting opportunities.
We focused on the following research methods
User Interviews: We interviewed 11 representatives from software companies with an average operation of 3-4 years. These companies regularly invest in the carbon credit market via mobile apps, providing valuable insights into their current challenges and desired functionalities in a carbon credit investment platform.
Competitor Analysis & SWOT Analysis: We analyzed 2 strong competitors in the carbon credit market: Klima and Karbon-X. This analysis identified their strengths, weaknesses, opportunities, and threats. Understanding the competitive landscape helped us pinpoint potential gaps that our app can address.
Social Listening: We explored online forums, Reddit, and Facebook groups. This allowed us to gain real-world perspectives on user pain points and discussions related to carbon offsetting.
Key Research findings
Satisfaction level
At least, 61% of respondents showed satisfaction encountered when engaging mobile platforms for investment projects.
Challenge level
41% of respondents recorded at least one or more challenges with using either Klima or Karbon-X.
Expectations
At least 80% of respondents indicated one or more feature upgrade with what they are currently using.
Concerns And Suggestions
. Users were concerned about the lack of detailed information about available projects, leading to doubts about authenticity and trust.
· Fear of losing Investment capital and accumulating unwanted carbon footprint.
· Users suggested simpler navigation and a more user-friendly interface for a smoother user experience.
· Knowing the timeframe for receiving carbon credits after investment was an important factor for users.
Define
Overwhelmed with insights, we needed to prioritize them to form a strategy.
So we created an affinity map and classified all insights gathered into customer painpoints, wants and needs.
Empathize
Empathize
We lacked understanding in companies wants, needs and expectations.
We lacked understanding in companies wants, needs and expectations.
To ensure our app addresses the real needs of software companies, we embarked on a comprehensive user research phase. Our goal was to gain a deep understanding of:
Pain Points and Frustrations: We wanted to identify the specific challenges software companies face when finding and investing in carbon credit projects.
Wants and Needs: We aimed to uncover what features and functionalities would be most valuable to them in this process.
Current Practices: We explored the existing platforms they use and how they interact with them to find carbon offsetting opportunities.
To ensure our app addresses the real needs of software companies, we embarked on a comprehensive user research phase. Our goal was to gain a deep understanding of:
Pain Points and Frustrations: We wanted to identify the specific challenges software companies face when finding and investing in carbon credit projects.
Wants and Needs: We aimed to uncover what features and functionalities would be most valuable to them in this process.
Current Practices: We explored the existing platforms they use and how they interact with them to find carbon offsetting opportunities.
We focused on the following research methods
We focused on the following research methods
User Interviews: We interviewed 11 representatives from software companies with an average operation of 3-4 years. These companies regularly invest in the carbon credit market via mobile apps, providing valuable insights into their current challenges and desired functionalities in a carbon credit investment platform.
Competitor Analysis & SWOT Analysis: We analyzed 2 strong competitors in the carbon credit market: Klima and Karbon-X. This analysis identified their strengths, weaknesses, opportunities, and threats. Understanding the competitive landscape helped us pinpoint potential gaps that our app can address.
Social Listening: We explored online forums, Reddit, and Facebook groups. This allowed us to gain real-world perspectives on user pain points and discussions related to carbon offsetting.
User Interviews: We interviewed 11 representatives from software companies with an average operation of 3-4 years. These companies regularly invest in the carbon credit market via mobile apps, providing valuable insights into their current challenges and desired functionalities in a carbon credit investment platform.
Competitor Analysis & SWOT Analysis: We analyzed 2 strong competitors in the carbon credit market: Klima and Karbon-X. This analysis identified their strengths, weaknesses, opportunities, and threats. Understanding the competitive landscape helped us pinpoint potential gaps that our app can address.
Social Listening: We explored online forums, Reddit, and Facebook groups. This allowed us to gain real-world perspectives on user pain points and discussions related to carbon offsetting.
Key Research findings
Satisfaction level
At least, 61% of respondents showed satisfaction encountered when engaging mobile platforms for investment projects.
Challenge level
41% of respondents recorded at least one or more challenges with using either Klima or Karbon-X.
Expectations
At least 80% of respondents indicated one or more feature upgrade with what they are currently using.
Concerns And Suggestions
. Users were concerned about the lack of detailed information about available projects, leading to doubts about authenticity and trust.
· Fear of losing Investment capital and accumulating unwanted carbon footprint.
· Users suggested simpler navigation and a more user-friendly interface for a smoother user experience.
· Knowing the timeframe for receiving carbon credits after investment was an important factor for users.
Define
Overwhelmed with insights, we needed to prioritize them to form a strategy.
So we created an affinity map and classified all insights gathered into customer painpoints, wants and needs.
Key Research findings
Satisfaction level
At least, 61% of respondents showed satisfaction encountered when engaging mobile platforms for investment projects.
Challenge level
41% of respondents recorded at least one or more challenges with using either Klima or Karbon-X.
Expectations
At least 80% of respondents indicated one or more feature upgrade with what they are currently using.
Concerns And Suggestions
. Users were concerned about the lack of detailed information about available projects, leading to doubts about authenticity and trust.
· Fear of losing Investment capital and accumulating unwanted carbon footprint.
· Users suggested simpler navigation and a more user-friendly interface for a smoother user experience.
· Knowing the timeframe for receiving carbon credits after investment was an important factor for users.
Define
Overwhelmed with insights, we needed to prioritize them to form a strategy.
So we created an affinity map and classified all insights gathered into customer painpoints, wants and needs.
Ideate
Ideate
Userflow
Userflow
The next step in the process was to create a user flow to map out the steps users will take to invest in a project.
The next step in the process was to create a user flow to map out the steps users will take to invest in a project.
Storyboard
Storyboard
Next, we designed a storyboard to translate these actions into user interactions with the app's interface. The storyboard provided a visual narrative of how users would navigate the app to invest and the painpoints they would face
Next, we designed a storyboard to translate these actions into user interactions with the app's interface. The storyboard provided a visual narrative of how users would navigate the app to invest and the painpoints they would face.
Brainstorming Solutions
Brainstorming Solutions
Then we went ahead to brainstorm ideas that can serve as possible solutions to the painpoints.
Then we went ahead to brainstorm ideas that can serve as possible solutions to the painpoints.
The registration process was stressful, requiring Sonia to perform unnecessary actions like calculating Temon's footprint before allowing signup.
The registration process was stressful, requiring Sonia to perform unnecessary actions like calculating Temon's footprint before allowing signup.
Solution
Solution
Direct Login and the company can choose to do other things later in the app.
Direct Login and the company can choose to do other things later in the app.
Sonia clicks on a project that interests her but can't find a button to proceed with the investment. This lack of a clear call to action frustrates Sonia, forcing her to navigate back to the home screen.
Sonia clicks on a project that interests her but can't find a button to proceed with the investment. This lack of a clear call to action frustrates Sonia, forcing her to navigate back to the home screen.
Solution
Solution
To prevent this issue, the primary projects will be prominently featured on the home screen as a Call-to-Action (CTA). Investors can directly tap on these projects, instantly accessing the project overview and easily navigating to Support directly from the overview screen.
For instance, users will arrive at the home screen, encounter projects displayed on cards, along with the available credits for each project.
To prevent this issue, the primary projects will be prominently featured on the home screen as a Call-to-Action (CTA). Investors can directly tap on these projects, instantly accessing the project overview and easily navigating to Support directly from the overview screen.
For instance, users will arrive at the home screen, encounter projects displayed on cards, along with the available credits for each project.
Sonia is hesitant to invest due to a lack of reliable and clear information about the project details and its impact. The absence of transparency makes Sonia uncertain about the project's legitimacy.
Sonia is hesitant to invest due to a lack of reliable and clear information about the project details and its impact. The absence of transparency makes Sonia uncertain about the project's legitimacy.
Solution
Solution
Neutral-K will be modeled to provide all necessary information to potential companies where they can access all the information that will inform their investment decisions.
Neutral-K will be modeled to provide all necessary information to potential companies where they can access all the information that will inform their investment decisions.
Sitemap/Information
Sitemap/Information
Finally, we created an information architecture (IA) to define the organization of content within the app.
Finally, we created an information architecture (IA) to define the organization of content within the app.
Design
Design
Layout Designs
Layout Designs
Wireframes
Wireframes
We created wireframes to build out interactions and flows to test with users.
We created wireframes to build out interactions and flows to test with users.
Usability test and iterations
Usability test and iterations
Once we had a set of wireframes, I created a prototype from the wireframes and brought it to potential users for feedback.
Once we had a set of wireframes, I created a prototype from the wireframes and brought it to potential users for feedback.
Usability Test Findings
Usability Test Findings
Companies would like to see how much credit is available for each project.
There should be a means to sort through types of featured projects in the home screen.
Companies would like to see how much credit is available for each project.
There should be a means to sort through types of featured projects in the home screen.
Final Designs
Final Designs
What I Learnt
What I Learnt
Simplicity is Key: Greenhouse gas reduction and carbon credit processes can be complex topics. Designing a simple and user interface is essential for user adoption and engagement. complicated interfaces can deter users from using the application effectively.
Understanding User Needs: It's crucial to deeply understand the needs, pain points, and motivations of the target users. Without a clear understanding of user requirements, the application may fail to resonate with its intended audience.
Feedback leads Improvement: Feedback from users is invaluable for improving the application. Regularly feedback, whether through surveys, user interviews, or through the app, can provide insights into areas for improvement.
Simplicity is Key: Greenhouse gas reduction and carbon credit processes can be complex topics. Designing a simple and user interface is essential for user adoption and engagement. complicated interfaces can deter users from using the application effectively.
Understanding User Needs: It's crucial to deeply understand the needs, pain points, and motivations of the target users. Without a clear understanding of user requirements, the application may fail to resonate with its intended audience.
Feedback leads Improvement: Feedback from users is invaluable for improving the application. Regularly feedback, whether through surveys, user interviews, or through the app, can provide insights into areas for improvement.
What I Learnt
Simplicity is Key: Greenhouse gas reduction and carbon credit processes can be complex topics. Designing a simple and user interface is essential for user adoption and engagement. complicated interfaces can deter users from using the application effectively.
Understanding User Needs: It's crucial to deeply understand the needs, pain points, and motivations of the target users. Without a clear understanding of user requirements, the application may fail to resonate with its intended audience.
Feedback leads Improvement: Feedback from users is invaluable for improving the application. Regularly feedback, whether through surveys, user interviews, or through the app, can provide insights into areas for improvement.
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Next Project
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